November 7, 2010

The next generation matters

This post by my friend Matt got me thinking about the Millennial generation, those young adults who grew up in the age of the internet and are causing a lot of change in some of our oldest institutions.

In the church, this is of particular interest - the Pew Forum found that Millennials are interested in God but not so much in the church. If your business model depends on the next generation joining your church, this is not good news!

Matt's answer makes a whole lot of sense to me: the kids these days want their lives to have meaning. So churches, businesses and non-profits are on notice: if they don't find meaning in your committee meetings, your worship service, your products, your stories or your relationships, they will walk out the door, eyes glued to their phone on the way out. Who can blame them?